Product Marketing Specialist (Insurance, Financial Services)

Role Overview

The team is seeking a Product Marketing Specialist to join their team in a hybrid, contract-to-hire capacity. The ideal candidate has experience within banking, insurance, annuities, investments, or wealth management and understands how to connect financial products to client needs.

What You Will Do

Develop product positioning, value propositions, target audiences, and messaging. Translate complex financial products into clear, advisor-friendly messaging and tools. Support development of fact sheets, presentations, comparison guides, talking points, and other enablement materials.

Why It Might Be a Fit

The ideal candidate has experience within banking, insurance, annuities, investments, or wealth management and understands how to connect financial products to client needs.

Requirements

• 3-5+ years of relevant product marketing, financial services marketing, or product experience
• Experience within banking, insurance/annuities, investments, or wealth management strongly preferred
• Product launch and go-to-market experience
• Strong ability to simplify complex products and identify the customer need or value behind them
• Experience developing positioning, messaging, value propositions, or audience segmentation
• Strong cross-functional communication and collaboration skills
• Bachelor’s degree in Marketing, Communications, Business, Finance, or related field preferred

Benefits

• Email Your Resume In Word To [email protected]