Senior Product Marketing Manager – Enterprise SaaS

Role Overview

The Senior Product Marketing Manager is responsible for developing and executing go-to-market strategies for enterprise SaaS solutions, including data, analytics, and AI-enabled products. This individual contributor role partners closely with Product, Sales, Marketing, Account Management, and Enablement teams to drive product adoption, pipeline growth, customer engagement, and revenue.

What You Will Do

Develop and execute GTM strategies for product and feature launches, lead end-to-end product launches, create and maintain product positioning, value propositions, buyer personas, and messaging frameworks, and define, track, and analyze product marketing performance metrics.

Why It Might Be a Fit

The ideal candidate can translate complex technology into clear, customer-focused messaging and successfully bring products and features to market through strong execution and cross-functional collaboration.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• 5+ years of experience in product marketing, preferably within enterprise SaaS environments.
• Experience marketing data, analytics, AI, technology, or other complex B2B solutions.
• Proven success developing and executing go-to-market strategies that drive measurable business outcomes.
• Experience owning or leading product and feature launches.
• Strong storytelling, messaging, positioning, and communication skills.
• Strong analytical and data-driven decision-making abilities.
• Understanding of enterprise sales cycles and complex buying processes.
• Ability to influence cross-functional stakeholders without direct authority.

Benefits

• Comprehensive medical coverage with company-funded HSA contributions
• Fertility and family-building benefits
• Mental health resources
• Dental and vision coverage
• Generous retirement savings with a 401(k) match