Director of Brand Marketing

Role Overview

The Director of Brand Marketing will lead portfolio brand strategy and the Brand Marketing team across its building products and outdoor living brands. This role will translate business priorities, customer insights, and market opportunities into differentiated brand strategies that build awareness, preference, demand, and commercial growth.

What You Will Do

The Director will lead brand strategy, positioning, architecture, and value propositions across the portfolio, aligned with enterprise marketing and business priorities. They will also establish portfolio priorities using business strategy, customer insights, competitive dynamics, and brand-health research.

Why It Might Be a Fit

The successful candidate will combine strong brand discipline, commercial thinking, and people leadership across a complex portfolio of brands, audiences, and routes to market.

Requirements

• 10+ years of progressive brand and marketing experience
• meaningful people-leadership responsibility
• Bachelor’s degree or equivalent experience in marketing, communications, business, or related field
• experience managing a portfolio of brands or categories
• demonstrated strength in brand positioning, insights, integrated campaigns, annual planning, product launches, and go-to-market strategy
• strong commercial judgment and experience connecting brand strategy and investment decisions to business outcomes
• experience managing agencies, significant marketing programs, and budgets
• ability to influence across a complex, matrixed organization and communicate effectively with senior leaders

Benefits

• Highly competitive base pay
• Comprehensive medical, dental, and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion