Director Demand Generation

Role Overview

The Director of Demand Generation will set the direction for CPI’s demand generation function, developing campaigns, building ABM programs, designing audience journeys, and digging into performance. The role involves building and executing demand plans across priority markets, audiences, accounts, and revenue opportunities, connecting integrated campaigns, and establishing the planning processes, channel frameworks, and operating rhythms that allow the function to become increasingly sophisticated over time.

What You Will Do

The Director will build and execute integrated campaign plans, own the integrated campaign architecture and customer journey, and connect content, paid media, organic social, sponsored programs, events, email, web, sales activation, and other touchpoints into a cohesive journey. The role also involves measuring program and audience performance, understanding what’s working, what isn’t, and what CPI should do differently, even while measurement capabilities are still evolving.

Why It Might Be a Fit

The ideal candidate will have 8+ years of B2B marketing experience, with significant experience in demand generation, growth marketing, integrated marketing, or revenue marketing. They will also have 3+ years of people leadership experience, with a demonstrated ability to build and develop high-performing teams.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, Product Management, or related field
• 8+ years of B2B marketing experience, with significant experience in demand generation, growth marketing, integrated marketing, or revenue marketing.
• 3+ years of people leadership experience, with a demonstrated ability to build and develop high-performing teams.

Benefits

• Comprehensive compensation package
• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid / Remote work schedule
• Paid Parental Leave

Tagged as: Account-Based Marketing