Director of Marketing Operations + Automation

Role Overview

As a Director of Marketing Operations + Automation, you will lead a team to build a best-in-class Marketing Operations function, ensuring CPI’s marketing technology, data, and reporting infrastructure enable the organization to hit or exceed its pipeline targets.

What You Will Do

You will be responsible for designing and building scoring frameworks, operationalizing integrated campaigns and Account-Based Experience (ABX) motions, and giving leadership a clear, data-driven view of marketing’s impact on pipeline and revenue.

Why It Might Be a Fit

You will work closely with the Marketing leadership team to drive data-driven strategic objectives across marketing, ensuring marketing activities comply with relevant data regulations and mitigating potential risk.

Requirements

• Bachelor’s degree in marketing or an analytical field such as mathematics, business, engineering, computer science, statistics, or related field.
• 7-10 years of professional experience in marketing and sales analytics for a B2B software company.
• 3+ years of people management experience, with a demonstrated record of coaching and developing team members.
• Hands-on experience and proficiency with CRMs and MAPs.
• Proven experience designing and supporting integrated campaign and ABX tracking.
• Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration and optimization.
• Hands-on expertise analyzing, interpreting, and telling stories through data for stakeholders at every level.
• Advanced proficiency building dashboards, plus advanced Excel skills, including complex formulas and functions.
• Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression.
• Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Technology.

Benefits

• Comprehensive compensation package
• Comprehensive benefits package
• 401k
• PTO
• Health & Wellness Days
• Paid Volunteer Time Off
• Continuing education and training
• Hybrid / Remote work schedule
• Paid Parental Leave

Tagged as: Data Analysis, Excel, Lead Scoring