Manager, Digital Marketing

Role Overview

The Manager, Digital Marketing will lead and optimize performance marketing in Korea, managing end-to-end campaign execution across key local and global platforms. This role will drive measurable growth through strategy, hands-on execution, partner management, and performance optimization.

What You Will Do

Lead strategy, execution, and optimization of paid media campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local Marketplaces. Own budget pacing, bid strategies, targeting, creative rotation, and ongoing experimentation to improve ROAS, conversion rate, and incremental revenue of marketing campaigns.

Why It Might Be a Fit

At least 5+ years of hands-on digital performance marketing experience, with direct execution/optimization responsibilities. Hands-on experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta.

Requirements

• At least 5+ years of hands-on digital performance marketing experience
• Direct execution/optimization responsibilities
• Hands-on experience running and optimizing campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta
• Experience managing marketplace marketing (paid placements, promo participation, merchandising coordination, onsite search/ads, feed optimization)
• Strong track record driving performance outcomes through structured testing & optimization
• Experience managing agency partners and cross-functional stakeholders
• Strong analytical capabilities: ability to interpret performance data and translate it into actionable decisions
• Fluent in Korean (native-level) with strong proficiency in English to collaborate with US-based stakeholders