Senior Manager, CRM Marketing, Asia

Role Overview

We’re looking for a passionate and data-driven Lifecycle Marketing Senior Manager to join our Regional Engagement team, based in Singapore. In this role, you’ll lead localized lifecycle strategies across Asia, designing and implementing campaigns that engage, retain, and win back Anime fans.

What You Will Do

Develop and implement lifecycle marketing strategies, lead go-to-market campaigns, collaborate with regional marketing and content teams, and optimize marketing technology.

Why It Might Be a Fit

This role requires 8+ years of experience in CRM, lifecycle, or retention marketing, with a passion for anime, fandom culture, or entertainment brands.

Requirements

• 8+ years of experience in CRM, lifecycle, or retention marketing
• Extensive experience with Braze (or comparable orchestration platforms)
• Experience in Asian markets and cultural nuances, digital marketing platforms, and messaging ecosystems
• Analytical skills to interpret performance data, identify trends, and optimize campaigns
• Collaborative spirit and creative acumen

Tagged as: Data Analysis