Senior Manager, Marketing Operations, UCANZ

Role Overview

The Senior Manager, Marketing Operations, UCANZ is responsible for turning global and regional marketing priorities into coordinated, localized, production-ready, and successfully delivered marketing activity across the United States, Canada, Australia, and New Zealand.

What You Will Do

You will own the regional execution layer of the marketing operating model, connecting UCANZ Marketing with Crunchyroll’s global capabilities across Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery.

Why It Might Be a Fit

You will coordinate on regional adaptations, versioning, approvals, quality checks, and delivery for assets originating from global campaigns or created for regional initiatives, while partnering with Marketing teams on standards, technology, vendors, and quality frameworks.

Requirements

• 8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.
• 5+ years of people management experience.
• Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.
• Experience coordinating both globally originated campaigns and locally originated marketing activity, operating effectively between central capabilities and regional business needs.
• Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.
• Proven ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
• Excellent project and operational management skills, with the ability to manage multiple campaigns, markets, languages, asset types, dependencies, and deadlines simultaneously.
• Strong analytical and problem-solving skills, with demonstrated ability to identify execution risks early and drive issues through resolution.
• Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures, and time zones.
• High attention to detail and a strong commitment to brand consistency, executional excellence and the fan experience.
• Familiarity with campaign management, project management, digital asset management, and marketing-delivery platforms.
• Experience working with creative agencies, production partners, media agencies, and external distribution or commercial partners is a plus.
• Demonstrated experience improving marketing workflows through standardization, automation, operational metrics, and root-cause analysis.
• Experience in anime, entertainment, streaming, television, gaming, or another global content-led consumer business is highly preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Benefits

• Great compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies allowing you to take the time you need to be your whole self.
• Generous medical, dental, vision, STD, LTD, and life insurance
• Health Saving Account HSA program
• Health care and dependent care FSA
• 401(k) plan, with employer match
• Employer paid commuter benefit
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!