Growth MarTech Senior Specialist

Role Overview

The Growth MarTech Senior Specialist will be responsible for MarTech architecture, tracking, auditing, and proactive enrichment. They will also be involved in advanced measurement, attribution, and incrementality analysis. Additionally, they will collaborate with data engineering to manage growth data requests and build automated dashboards using Tableau and Databricks.

What You Will Do

The key responsibilities of this role include owning the end-to-end web tracking architecture, defining data layer requirements, and ensuring accurate web tracking signals and conversion events are routed back to key ad platforms. They will also partner with the engineering team to implement, test, and maintain tracking across mobile apps and ad platforms.

Why It Might Be a Fit

The ideal candidate will have deep, hands-on proficiency with Google Analytics 4 and Google Tag Manager, as well as expertise in ad platform signals and mechanics. They should also have experience in mobile app tracking, advanced attribution frameworks, and digital marketing economics.

Requirements

• Bachelor’s degree in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field
• 4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis
• Deep, hands-on proficiency with Google Analytics 4 and Google Tag Manager
• Deep expertise in ad platform signals and mechanics
• Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase
• Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests (holdouts, conversion lift studies)
• Understanding of digital marketing economics, including user acquisition optimization, customer acquisition cost (CAC), lifetime value (LTV), cohort analysis, and paid media strategies
• Understanding of CDP/CRM tools (e.g., Segment, Braze) and how they route data signals to downstream channels and systems
• Understanding of privacy-centric tracking mechanisms (e.g., Google Consent Mode, SKAdNetwork)
• Advanced SQL skills for mining large datasets, creating custom tables, and executing ad-hoc analysis
• Exceptional communication skills with a proven ability to translate complex marketing and business needs into precise technical tickets for Engineering and Data teams
• Strong organizational skills with experience building comprehensive internal technical documentation and managing multiple high-priority projects in a fast-paced environment

Benefits

• Competitive salary
• Attractive annual leave entitlement including: birthday, work anniversary
• 401(k) plan with employer match
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance
• Work Flexibility Adoption. Flexi-work hour and hybrid set-up
• Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope

Tagged as: Attribution Modeling, Data Analysis, Google Analytics, SQL, Tableau