Senior Manager, Growth

Role Overview

The Senior Manager, Growth will own the day-to-day performance of our UA program across paid channels and every market we operate in, leading three critical sub-functions: creative, martech, and measurement.

What You Will Do

Responsibilities include owning the weekly operating rhythm for CDC paid UA, managing the relationship with our performance agency, driving channel-level optimization, leading GTM execution for new product launches, and owning the competitive monitoring cadence.

Why It Might Be a Fit

The person in this seat will shape how all of it comes together, have real ownership across UA, creative, martech, and measurement, and work with a small, senior team that moves fast and makes real decisions.

Requirements

• 5+ years in performance marketing or growth, with direct ownership of paid UA budgets across Meta, Google, Apple Search, and at least one programmatic partner
• Hands-on experience with mobile measurement partners (AppsFlyer, Adjust, or Branch), server-to-server integrations, and ad platform conversion APIs (Meta CAPI, Google Ads S2S)
• Experience marketing trading or investing products — you understand funding rates, spreads, deposit and withdrawal flows, and why an active trader’s value profile looks different from a casual user’s
• Track record running paid UA across multiple international markets — localisation, regional channel mix, a multi-time-zone operating rhythm, and market-by-market regulatory nuance
• Strong working knowledge of attribution models, SKAN/AdAttributionKit, AEM eligibility, and the privacy-era signal landscape
• Experience managing or closely partnering with a performance creative function — you’ve briefed UGC creators, reviewed ad concepts, and made data-backed creative decisions
• Comfort with ambiguity and competing priorities. You’ll be launching multiple products, fixing attribution gaps, and building new measurement infrastructure simultaneously
• Exceptional communication skills — you can explain a CAPI payload issue to an engineer and a CAC trend to a CMO in the same day
• Experience in crypto, trading, fintech, or financial services is strongly preferred — you’ve marketed a product where the user is putting capital at risk. What matters most is that you’ve scaled paid UA in a high-velocity, multi-product environment

Tagged as: Attribution Modeling