Director of Customer Growth Marketing

Role Overview

We’re looking for a marketing leader to drive the marketing growth strategy for EF Adventures. You’ll develop end-to-end marketing strategies with a focus on delivering new customer acquisitions that enable us to hit our customer targets.

What You Will Do

You’ll own the strategy for attracting high-quality traffic and leads that convert to bookings, and manage execution across every channel and tactic that can move the number: paid media, social, creator content, ecommerce, CRM, events, out-of-home, and traditional media.

Why It Might Be a Fit

This is an early-stage business with a small team, so the role is both strategic and hands-on. You’ll build the plan, make the investment case, manage our agencies, and dig into the data.

Requirements

• 10+ years in marketing with deep experience in digital customer acquisition, including several years leading teams.
• Experience managing both a digital media agency and a creative agency.
• Hands-on depth in paid search and paid social.
• A track record of building the business case for marketing investment: forecasting expected results, stating assumptions, securing budget, and reviewing outcomes against forecast.
• Strong analytical skills and the ability to turn complex data into a clear recommendation.
• Experience with campaigns beyond digital, such as events, out-of-home, or partnerships, and measuring what they deliver.
• Experience building measurement where little exists.
• Practical experience using AI in marketing work.
• Ability to influence cross-functional partners without relying on title.
• A hands-on, entrepreneurial approach, with comfort in ambiguity and a small team.
• A love for travel and a sense of adventure

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.