GTM Expert – B2B SaaS

• Experience : 1-7 yrs

• Role Overview

We are looking for driven and results-oriented GTM professionals to support or lead customer acquisition, market expansion, and revenue growth. The role and level of ownership will depend on the candidate’s experience.

• Key Responsibilities

1. Lead Generation & Prospecting: Identify potential customers, build prospect lists, and generate leads through LinkedIn, email outreach, and other channels.
2. Sales & Customer Acquisition: Engage prospects, understand their business needs, present CultureX’s solutions, and drive conversions.
3. GTM Strategy: Develop and execute go-to-market plans to reach target audiences, improve market penetration, and support business growth.
4. Market Research: Analyze industry trends, competitors, customer needs, and emerging opportunities to identify new business avenues.
5. Demand Generation & Positioning: Collaborate on marketing campaigns, messaging, and product positioning to strengthen brand awareness and generate demand.
6. Pipeline & CRM Management: Manage sales pipelines, track leads and conversion rates, and ensure timely follow-ups using CRM tools.
7. Revenue Growth: Identify opportunities to improve sales performance, increase revenue, and achieve business targets.
8. Market Expansion: Explore new customer segments, industries, and geographies to expand CultureX’s market presence.
9. Cross-functional Collaboration: Work with Sales, Marketing, and Product teams to align GTM initiatives with business objectives.
10. Performance Tracking: Monitor key metrics, prepare reports, and use data-driven insights to improve GTM effectiveness.
11. Pricing & Monetization: Contribute to pricing, packaging, and monetization strategies based on market needs.
12. Leadership & Team Development: Senior candidates will lead GTM initiatives, own revenue targets, drive market expansion, and contribute to team development.

• Requirements

1. Experience in B2B SaaS sales, marketing, business development, or go-to-market functions.
2. Understanding of lead generation, prospecting, customer acquisition, and sales pipeline management.
3. Strong communication, negotiation, analytical, and problem-solving skills.
4. Familiarity with CRM tools, LinkedIn prospecting, and email outreach.
5. Ability to understand market trends, identify opportunities, and execute growth initiatives.
6. A proactive, results-driven mindset suited to a fast-paced environment.

• Preferred Qualifications

1. Experience in AI SaaS, MarTech, AdTech, influencer marketing, or marketing analytics.
2. Exposure to international sales or market expansion.
3. Familiarity with HubSpot, Salesforce, Apollo, or similar tools.

• Why Join CultureX?

1. Work with an AI-powered SaaS platform in the influencer marketing space.
2. Contribute to business growth, customer acquisition, and market expansion.
3. Take ownership of meaningful GTM initiatives and grow with the business.

Tagged as: CRM Administration, Data Analysis, HubSpot, Pipeline Management, Salesforce