Growth Generalist

Role Overview

The Growth Generalist will be responsible for driving customer retention and repeat purchases, planning and running campaigns across various channels, and identifying strategic growth initiatives to improve business performance.

What You Will Do

The role involves owning customer retention, planning and running campaigns, building automated customer journeys, and driving cross-category repeat purchases and reviews.

Why It Might Be a Fit

The ideal candidate will have 3-5 years of experience in growth, CRM, CRO, or strategy roles at a D2C/consumer brand, with strong hands-on experience in D2C, e-commerce, FMCG, or consumer brands.

Requirements

• 3–5 years in growth, CRM, CRO, or strategy roles at a D2C/consumer brand
• Strong hands-on experience in D2C, e-commerce, FMCG, or consumer brands
• Experience with platforms such as MoEngage, Shopify, or other similar platforms
• Understanding of test design: sample sizes, statistical significance and holdout groups
• Strong project management
• Clear written and verbal communication for proposals, briefs and leadership updates
• Strong analytical skills: advanced Excel/Google Sheets and cohort and RFM analysis
• Strong understanding of customer lifecycle management, segmentation, and marketing automation
• Experience managing WhatsApp and email marketing campaigns
• Understanding of key metrics such as CLTV, repeat purchase rate, churn, AOV, and campaign ROI
• Ability to independently plan, execute, and optimise growth initiatives