Role Overview
The Performance Marketing Manager will help scale the growth engine by building and optimizing full-funnel campaigns across various platforms, turning paid media investment into qualified signups, pipeline, and revenue.
What You Will Do
You’ll work closely with creative, content, product marketing, sales, lifecycle, data, and engineering teams to improve performance at every stage of the funnel, from the first impression through downstream conversion.
Why It Might Be a Fit
This is a highly analytical, hands-on role with ownership spanning channel strategy, campaign execution, creative testing, landing-page experimentation, and measurement.
Requirements
- Experience with Google Ads (Search, YouTube, Performance Max) and at least one major paid social platform
- Experience in B2B paid media
- Track record of managing meaningful monthly budgets and scaling spend efficiently while maintaining performance
- Experience managing paid media for a mobile app
- Understanding of funnel metrics: CAC, LTV, payback period, and conversion rates
- Experience with analytics and attribution tools
- Analytical mindset with comfort in spreadsheets, cohort analysis, and performance modeling
- Ability to move fast, test often, and iterate based on data and user insight
- Comfort working cross-functionally in a high-ownership, fast-paced environment
Benefits
- Comprehensive medical, vision, and dental coverage
- Access to a 401(k) retirement plan
- Short & long-term disability insurance
- Life insurance
- Various other discounts and perks
To apply for this job please visit jobs.ashbyhq.com.
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