Digital Marketing Manager

Role Overview

We are looking for a hands-on Digital Marketing talent to manage and continuously improve C&W Singapore’s digital marketing activity. The role combines strong digital execution with a performance mindset.

What You Will Do

The successful candidate will be responsible for running day-to-day execution across our website, search, email and social channels, while using data and market insights to improve visibility, engagement and lead generation.

Why It Might Be a Fit

This role requires a strong understanding of digital marketing, SEO, SEM, and email marketing, as well as experience with Google Analytics, content management systems, and email marketing platforms.

Requirements

• 3–5 years’ hands-on experience in digital marketing, ideally in B2B, professional services or real estate
• Working knowledge of SEO and SEM, including Google Ads
• Experience with Google Analytics (GA4), including building reports and interpreting data
• Experience with a content management system; Sitecore strongly preferred
• Hands-on experience with an email marketing platform (e.g. Salesforce Marketing Cloud, Marketo, HubSpot or similar)
• Experience managing LinkedIn company pages and scheduling tools
• Comfortable with admin and finance processes such as purchase orders, invoices, claims and budget tracking
• Experience with audience targeting segmentation and campaign optimisation.
• Experience supporting or running B2B demand-generation and lead-generation campaigns.
• Highly organised and detail-oriented, with a strong focus on accurate, on-time execution
• Clear written English