Executive Director Digital Product Growth and Membership

Role Overview

As the Executive Director, Digital Product – Patient Growth & Engagement, you will lead the technology product strategy and execution for key growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery (HCD) businesses. You will partner directly with Growth and Engagement operational leaders to shape digital pathways and platform capabilities that drive patient acquisition, engagement, and long-term membership retention.

What You Will Do

Strategic Business Partnership & Growth Integration, Product & Technology Leadership, Operational Execution & Continuous Improvement, Team Leadership & Culture

Why It Might Be a Fit

The ideal candidate must have deep expertise with consumer-facing healthcare engagement, growth channels, CRM/Salesforce platforms, and Epic as a core care delivery platform.

Requirements

• Executive Presence
• Healthcare & Engagement Tech Expertise
• Growth & Retention Domain Knowledge
• Product & Technical Leadership
• Problem-Solving & Accountability
• Hands-on Leader
• People Leadership

Benefits

• Medical, dental, and vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources