CRM Manager & Data Marketing

Role Overview

We are looking for a CRM Manager & Data Marketing to develop customer knowledge and structure a performing CRM system in an international, multi-channel, and multi-brand context. The role involves performance management of the CRM system, follow and analyze KPIs, measure campaign efficiency, and formulate recommendations for optimization.

What You Will Do

Your main responsibilities will be: performance management of the CRM system, follow and analyze KPIs, measure campaign efficiency, develop customer knowledge, deploy customer knowledge systems, build and pilot customer segmentations, implement satisfaction studies, and manage the CRM & marketing automation plan.

Why It Might Be a Fit

You will be a good fit if you are a holder of a Bac+4/5 degree in marketing, digital, or data, with 5 to 8 years of experience in CRM, and master marketing automation / CDP / CEP tools. You should be driven by performance, have a solid data culture, and be able to pilot your subjects from start to finish.

Requirements

• Bac+4/5 degree in marketing, digital, or data
• 5 to 8 years of experience in CRM
• Master of marketing automation / CDP / CEP tools (ideally SPLIO)
• Solid data culture
• Ability to pilot subjects from start to finish
• Rigorous and attentive to detail
• Team spirit
• English proficiency