Role Overview
Drive the growth of games by developing and executing data-driven user acquisition strategies, optimizing marketing performance, and discovering new opportunities to scale.
What You Will Do
Plan, execute, and optimize user acquisition campaigns, monitor campaign performance, design and execute creative testing strategies, analyze data to identify growth opportunities, and manage marketing budgets.
Why It Might Be a Fit
The role requires strong analytical skills, experience with attribution and analytics platforms, and a solid understanding of key mobile marketing metrics.
Requirements
- 2+ years of professional experience in mobile game marketing, user acquisition, or performance marketing
- Professional experience in the mobile gaming industry is required
- Proven experience managing paid user acquisition campaigns for mobile games
- Strong analytical skills with the ability to make data-driven decisions
- Experience with attribution and analytics platforms such as AppsFlyer, Adjust, or similar tools
- Solid understanding of key mobile marketing metrics, including CPI, CAC, ROAS, LTV, and retention
- Excellent communication and collaboration skills
- Passion for building and growing successful mobile games
- Solid experience in mobile gaming
To apply for this job please visit jobs.lever.co.
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