Digital Marketing Manager

Role Overview

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution.

What You Will Do

Drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles.

Why It Might Be a Fit

If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.

Requirements

• 5+ years of demonstrable digital marketing experience
• Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity
• Demonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact
• Technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords
• Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance
• Strong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups
• Native-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities
• Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight