Head of Performance Marketing

Role Overview

Reporting directly to the Chief Operating Officer, the Head of Performance Marketing is an executive leadership role engineered for a commercially driven, technically elite growth leader. You will own and scale our international paid acquisition engine, steering an aggressive multi-million-pound media budget across Google Ads and Meta Ads while driving profitable DTC customer acquisition.

What You Will Do

Global Acquisition Strategy & Scale: Architect and execute comprehensive paid acquisition strategies across Google Ads and Meta Ads, managing and deploying monthly budgets in excess of £2.8M across UK, European, and US DTC storefronts.

Why It Might Be a Fit

The ideal leader brings proven experience scaling enterprise-grade DTC brands across the UK and Europe, moving beyond vanity metrics to deliver bottom-line contribution margins and enterprise value.

Requirements

• Global Acquisition Strategy & Scale: Architect and execute comprehensive paid acquisition strategies across Google Ads and Meta Ads, managing and deploying monthly budgets in excess of £2.8M across UK, European, and US DTC storefronts.
• Country-Specific Commercial Growth: Build localized, data-led growth roadmaps for 12+ international markets, establishing aggressive targets for net new customer acquisition, customer lifetime value (LTV), blended marketing efficiency ratio (MER), and contribution margins.
• Agency-to-In-House Insourcing: Lead the end-to-end strategic transition of externally managed Google and Meta accounts to internal operational teams, instituting structured operating models, rigorous testing cadences, and continuous knowledge transfer.
• Cross-Border Leadership & Capability Development: Directly lead, mentor, and upskill Google and Meta Ads managers and execution teams located in Hyderabad, India; conduct technical audits, identify skill gaps, and institute high accountability and KPI frameworks.
• Hands-On Technical Governance: Maintain hands-on oversight of account structures, bidding strategies, feed optimization, tracking architectures, and attribution models to proactively troubleshoot performance bottlenecks and elevate execution standards.
• Full-Funnel & Creative Experimentation: Partner closely with Creative, CRM, CRO, and Web Development teams to run rigorous multivariate creative testing, landing page optimizations, and cross-channel funnel experiments to drive conversion rate efficiency.
• Executive Commercial Accountability: Maintain direct ownership of performance marketing P&Ls, reallocating spend away from underperforming segments toward high-yield opportunities, and delivering actionable commercial forecasts directly to the executive leadership team.