Paid Media/Digital Marketing Manager (Lifestyle Brand)

Role Overview

We are seeking an experienced Paid Media & Digital Marketing Specialist with strong hands-on expertise across Meta Ads and Google Ads. The successful candidate will initially review and optimize our existing Meta and Google advertising setup, identify opportunities to improve performance and ROI, and help prepare the business for its upcoming summer launch and peak trading season. Beyond paid media, this will develop into a broader digital marketing role covering social media strategy and scheduling, Klaviyo email marketing, Shopify website maintenance, and graphic design.

What You Will Do

Review and audit existing Meta Ads and Google Ads setup, identify opportunities to improve campaign structure, targeting, creative, tracking, and performance. Build, manage, and continually optimize paid advertising campaigns, monitor advertising spend, and optimize towards improved ROAS and profitability.

Why It Might Be a Fit

This is a hands-on execution role suited to an experienced e-commerce marketer who can step into an existing environment, identify what can be improved, and start delivering with minimal training. The successful candidate will have a strong track record of improving paid media performance and ROI, experience auditing and optimizing existing advertising accounts, and a strong understanding of conversion tracking, audiences, remarketing, and campaign optimization.

Requirements

• Proven experience managing Meta and Google Ads for e-commerce brands
• Strong track record of improving paid media performance and ROI
• Experience auditing and optimizing existing advertising accounts
• Strong understanding of conversion tracking, audiences, remarketing, and campaign optimization
• Experience using Klaviyo for email campaigns, flows, segmentation, and automation
• Experience managing or maintaining Shopify e-commerce websites
• Strong analytical skills and confidence interpreting e-commerce marketing data
• Ability to work independently and deliver with minimal training or supervision

Benefits

• Public holidays in NZ
• 25 hours per week initially, with the potential to increase hours as the role develops
• Opportunity to expand into broader ownership of social media, creative, email, and Shopify