Senior Go-to-Market Strategy Manager

Job Summary

The Senior GTM Strategy Manager (Product & Customer Marketing) is responsible for defining and operationalizing go-to-market strategy across product launches, feature releases, and customer growth initiatives at D2L.

As a senior individual contributor, this role sits at the intersection of Product Marketing and Customer Marketing and owns the frameworks, planning processes, and cross-functional alignment required to bring products to market effectively and drive adoption, expansion and pipeline across D2L’s customer base.

This role partners closely with Product, Customer Success, Sales, and Marketing to ensure product innovation is translated into clear messaging, coordinated campaigns, and measurable business impact. The ideal candidate brings a strong mix of strategic thinking, operational rigor, and the ability to influence across teams.

How You’ll Make An Impact

GTM Strategy & Planning

• Define and own the GTM strategy and planning frameworks for product launches, feature releases, and customer growth initiatives.
• Translate company and segment priorities into clear GTM plans, timelines, and measurable outcomes.
• Establish planning cadences (e.g., launch planning, quarterly GTM reviews) to align Product Marketing and Customer Marketing.

Product Release Alignment & Readiness

• Build and manage processes that connect product development cycles with marketing readiness.
• Ensure Product Marketing is equipped to deliver timely, accurate messaging, positioning, and customer-facing assets.
• Act as the primary bridge between Product, Product Marketing, and Customer Marketing to ensure alignment and execution readiness.

Customer Growth & Expansion Strategy

• Partner with Customer Marketing and Customer Success to translate product innovation into programs that drive adoption, expansion and advocacy.
• Identify opportunities to better leverage product releases across the customer lifecycle.
• Ensure consistent articulation of product value across customer touchpoints and campaigns.

Integrated Campaign Orchestration (Oversight)

• Provide strategic direction and oversight for large, cross-functional marketing campaigns tied to product and customer growth initiatives.
• Ensure campaigns are aligned to GTM strategy, properly scoped, and delivered on time.
• Identify risks, gaps, and dependencies across teams and proactively drive resolution.

Performance Measurement & Executive Reporting

• Define KPIs and success metrics for GTM initiatives and customer marketing programs.
• Partner with Marketing Ops to build dashboards and reporting frameworks.
• Deliver clear, actionable insights and updates to senior leadership (SLT) on performance and impact.

Process, Planning & Operational Excellence

• Design and implement scalable GTM frameworks (e.g., launch tiers, campaign planning, intake processes).
• Improve visibility, accountability, and coordination across Product Marketing and Customer Marketing.
• Establish best practices that enable teams to execute more efficiently and effectively.

Cross-Functional Leadership & Change Management

• Act as the central point of coordination across Product Marketing, Customer Marketing, Product, Sales, and RevOps.
• Align stakeholders on priorities, clarify roles and responsibilities, and resolve overlaps between teams.
• Lead cross-functional planning and communication to ensure GTM initiatives are understood, adopted, and executed successfully.

Competencies

What You’ll Bring to the Role

• Strategic Thinking & Ownership – Ability to define GTM strategy, build scalable frameworks, and own outcomes across complex initiatives.
• GTM & Product Acumen – Strong understanding of product launches, SaaS business models, and how to translate product innovation into market impact.
• Cross-Functional Influence – Proven ability to align and influence stakeholders without direct authority across Product, Marketing, and Revenue teams.
• Program & Operational Excellence – Strong ability to manage complex initiatives, build processes, and drive execution at scale.
• Data-Driven Decision Making – Ability to define metrics, interpret performance data, and translate insights into action.
• Communication & Executive Presence – Clear, concise communicator with experience presenting to senior leadership.
• Problem-Solving & Continuous Improvement – Proactively identifies gaps and drives improvements to processes and outcomes.
• Customer-Centric Mindset – Focus on delivering value across the customer lifecycle, from adoption to expansion.
• AI Acumen – Familiarity with how AI can support GTM planning, segmentation, and campaign optimization.

Suggested Qualifications/Experience

• 7–10+ years of experience in B2B SaaS marketing (product marketing, customer/lifecycle marketing, or GTM strategy roles)
• Experience operating in high-growth or scale-up environments
• Proven track record leading cross-functional GTM initiatives or product launches with measurable business impact
• Strong understanding of SaaS go-to-market models, product lifecycle, and customer expansion strategies
• Experience building or improving GTM processes, planning frameworks, or operating models
• Experience working closely with Product, Customer Success, and Revenue teams in a matrixed environment
• Strong analytical skills with experience defining KPIs and working with Marketing Ops on reporting
• Experience with tools such as Salesforce, MCAE, Jira, or similar
• Exceptional written and verbal communication skills; comfortable presenting to senior leadership

Compensation

Base Salary Range: $80,000—$115,000 CAD

The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Why We’re Awesome

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following:

• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.