Marketing Operations Analyst

Role Overview

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.

What You Will Do

Systems Ownership and Administration, Marketing Team Support and Insight, Lead Lifecycle and Revenue Process, Data Quality, Reporting, and Insights, Enablement, Evangelism, and Best Practice, Innovation and AI

Why It Might Be a Fit

Required Qualifications: 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function, Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure, Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations

Requirements

• 2-5 years of experience in Marketing Operations, Revenue Operations, or a closely related function
• Salesforce (required): hands-on admin experience, including objects, fields, flows, reports, dashboards, and campaign structure
• Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud (required): hands-on experience with automation, scoring, and integrations
• Working experience with, or demonstrable ability to quickly learn, marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft
• Strong understanding of the B2B demand generation funnel, lead lifecycle management, and attribution
• Experience translating business needs into clear requirements for IT or technical teams
• Proven ability to troubleshoot complex system and data issues
• Strong analytical and reporting skills
• Excellent communication skills, including explaining technical concepts to non-technical stakeholders and driving adoption
• Comfort with ambiguity and shifting priorities

Benefits

• Wellness Subsidy
• Equity Grants
• Variable Incentive
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program
• 2 Paid Days off for SkillsWave-related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events