Marketing Lead Development Specialist

Role Overview

The Marketing Lead Development Specialist is responsible for analyzing lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization. This role will also perform lead scoring to identify high-potential prospects based on predefined criteria.

What You Will Do

Lead nurturing, lead generation, communication and collaboration, reporting, and process improvement are key responsibilities of this role.

Why It Might Be a Fit

The ideal candidate will have strong analytical skills, excellent communication skills, and experience in CRM, marketing, lead qualification, or related roles in a life science, medical, or B2B environment.

Requirements

• Bachelor of Science or Master of Science degree in a STEM discipline (Science, Technology, Engineering, or Mathematics), or equivalent.
• Minimum of 2 years of experience in CRM, Marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
• Strong Analytical Skills: Ability to analyse and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
• Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.

Benefits

• health care program
• paid time off