Senior Digital Marketing Technology Specialist

Role Overview

The Senior Digital Marketing Technology Specialist is responsible for managing and optimizing the marketing technology ecosystem that supports digital marketing, lead generation, customer engagement, and data-driven decision-making.

What You Will Do

Manage the architecture and roadmap of the end-to-end MarTech ecosystem, design and optimize scalable demand generation infrastructure, implement segmentation, lead scoring, and personalization frameworks, and support website security, tracking, analytics, digital governance, and privacy management processes.

Why It Might Be a Fit

This role requires a strong background in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies, as well as experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions.

Requirements

• Bachelor’s degree in Marketing, Information Systems, Computer Science, or a related field, or 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies
• Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable enterprise solutions
• Skills in JavaScript, HTML, CSS, APIs, and headless CMS platforms, with the ability to build, customize, and troubleshoot solutions while providing technical oversight to development resources
• Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance, and consent management platforms

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401(k)

Tagged as: Attribution Modeling, CRM Administration, Data Analysis, Google Analytics, Lead Scoring