Senior Demand Generation Marketing Manager – Integrated Campaigns

Role Overview

Datadog is looking for an experienced Senior Demand Generation Marketing Manager – Integrated Campaigns to strategize and execute full-funnel campaigns for a portfolio of key products.

What You Will Do

Build and run integrated campaign plans for one or more products, owning to the annual plan, tiered campaign calendar, budget, and pipeline forecast. Create, optimize, and analyze end to end integrated campaigns across paid, owned, and earned channels.

Why It Might Be a Fit

8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc. Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions.

Requirements

• 8+ years operating marketing lead/demand generation campaigns: webinars, advertising campaigns, ABM, etc.
• 4-5 years running integrated campaigns: high-profile campaigns across multiple channels supporting major product and company initiatives
• Excellent written and verbal communication skills with a proven ability to get buy-in and influence others across functions
• Proven track record tying campaigns to pipeline and revenue, with experience owning a budget and making trade-offs across channels, vendors, and regions
• Experience working with CRM and marketing automation (Salesforce, Hubspot, Marketo, etc.), ad platforms, and BI tools (PowerBI, Tableau, Metabase, etc.)
• Experience with next gen AI GTM technologies (Claude Code, Dust, Clay, Common Room, UserGems, etc.)
• Strong understanding of product-led growth (PLG) and sales-led motions, and how they work together
• Experience marketing to technical audiences (developers, DevOps/SRE, or security buyers)
• Proven use cases with AI workflows to improve marketing efficiency and outcomes

Benefits

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture