Senior Demand Generation Manager

Role Overview

DataGrail has launched the first agentic privacy platform and is entering a pivotal phase of growth. As a Senior Demand Generation Manager, you’ll own both halves of the pipeline engine: the campaigns that create demand, and the systems that capture, route, score, and measure it. This is a small team with a large surface area, where roughly two thirds of your time goes toward driving demand through campaign strategy, paid media, and events, and the other third goes toward building the systems that make that demand measurable and repeatable.

What You Will Do

Translate GTM priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email, then build and ship them yourself. Own paid media end to end across Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with an agency. Drive the event calendar including trade shows, webinars, and executive roundtables. Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync. Build and defend metrics including CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution.

Why It Might Be a Fit

You have a track record of hands-on HubSpot ownership and direct paid media execution in Google Ads and LinkedIn Campaign Manager. You have B2B SaaS demand generation experience within a considered, multi-stakeholder sales cycle. You are comfortable owning a function end to end, balancing strategy with hands-on execution in an individual contributor role. The role offers real authority to change what isn’t working from day one, and compensation includes equity, health insurance, 401k, parental leave, flexible time off, and a work from home stipend.

Requirements

• A track record of hands-on HubSpot ownership, having personally architected and administered an instance, including workflows, lifecycle, scoring, campaigns, and the Salesforce sync.
• Direct paid media execution, with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager, not just briefing an agency.
• Salesforce fluency, with the ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks.
• B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle.
• Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs like roundtables or dinners.
• Comfort owning a function end to end, balancing strategy with hands-on execution in an individual contributor role.
• Strong written and verbal communication, with the ability to effectively manage internal stakeholders and external vendors and partners.

Benefits

• Equity
• Health insurance
• Dental insurance
• Vision insurance
• Remote-first working environment
• 401k savings plan
• Parental leave
• Wellness benefits
• Flexible time off
• Paid holidays
• Work from home stipend