Search Visibility & AI Discovery (SEO/GEO) Program Manager

Role Overview

We’re looking for a Manager of Search Visibility & AI Discovery to improve how DaVita is discovered across traditional search and AI-powered discovery experiences while helping build the foundation required for the future state of our digital ecosystem. This role requires understanding classic technical and content SEO deeply, but also actively experimenting with Generative Engine Optimization (GEO) – the emerging discipline of making brands, products, and content discoverable, citable, and favorably represented within AI-generated answers.

What You Will Do

You’ll help drive the strategy and lead the execution and measurement of how our brand shows up across every search and discovery surface, old and new. Success in this role will include establishing reporting on current SEO and AI visibility and performance, documenting baselines, assessing and prioritizing top opportunities to win ranking and increase traffic, and working across teams to inform new content as well as optimize and restructure existing content to show up more favorably across both traditional SERPs and AI-generated answers.

Why It Might Be a Fit

This role is for someone who can translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders, and has experience owning strategy end to end, not just execution.

Requirements

• 7+ years in SEO
• 6+ months of GEO/AI hands-on search optimization with a proven track record of improving performance
• Hands-on experience with SEO tools (Semrush, Ahrefs, Screaming Frog) and analytics platforms (GA4, GSC, Pendo)
• Experience with visibility in AI-generated answers
• Experience owning strategy end to end, not just execution
• Can translate data into clear recommendations and present results to marketing leadership and cross-functional stakeholders

Benefits

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning