Patient Marketing Manager

Role Overview

Daymark Health is looking for a Patient Marketing Manager to help engage prospective patients and bring them into Daymark’s care. The role involves developing a deep understanding of Daymark’s model and audiences, and translating messaging and positioning into patient- and provider-facing content. The successful candidate will focus on educating prospective patients on who Daymark is and how to enroll across every channel, and will bring a strong point of view and fresh creative thinking to how we grow enrollment.

What You Will Do

The Patient Marketing Manager will own the day-to-day execution of patient marketing campaigns, developing and executing multichannel campaigns spanning print collateral, email, SMS, direct mail, out-of-home, and digital. They will write patient- and provider-facing content independently, partner closely with the enrollment team, and continuously A/B test and optimize campaigns to drive incremental gains in enrollment and engagement.

Why It Might Be a Fit

The ideal candidate will have 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required. They will have a portfolio of writing samples, hands-on experience building and deploying lifecycle campaigns, and experience running multichannel campaigns across email, SMS, direct mail, and print. The candidate will be a strong, independent writer, a creative thinker with a point of view, and a multichannel campaign builder.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 4-7 years of progressive marketing experience, with B2C or direct-to-consumer work required
• Digital health, healthcare, wellness, or consumer subscription experience is ideal
• A portfolio of writing samples (email, SMS, landing pages, brochures, or scripts) that shows you can write independently and on-brand
• Hands-on experience building and deploying lifecycle campaigns in a marketing automation platform (e.g., Braze, Salesforce Marketing Cloud, HubSpot)
• Experience running multichannel campaigns across email, SMS, direct mail, and print, with a track record of tying them to conversion or acquisition metrics
• Comfort working in a CRM (Salesforce preferred) and reading performance data to decide what to test and optimize next
• Working knowledge of consent and communications compliance (HIPAA, TCPA, CAN-SPAM), or the judgment to learn it quickly and partner with compliance
• Strong project management skills, with a track record of managing multiple workstreams and shipping on schedule
• Experience using AI tools (LLMs, content generation, analysis) in your marketing workflow

Benefits

• Competitive salary ($115,000 to $140,000 annually)
• Full remote work arrangement
• Basic Life Support (BLS) certification and compliance with Daymark’s Employee Vaccination and Testing policy
• Proof of a valid driver’s license for roles that require in-home visits to patients

Tagged as: HubSpot, Project Management, Salesforce