Automation and CRM Analyst

Role Overview

The Automation and CRM Analyst will work on the evolution of digital journeys, automated communication, and customer relationship processes with cooperatives/clients. This person will be responsible for designing, implementing, monitoring, and optimizing automations that impact customer acquisition, activation, engagement, and retention.

What You Will Do

Responsibilities include building and maintaining automated journeys in Salesforce, translating business objectives into rules, flows, segmentations, and automations, developing and optimizing CRM and marketing automation campaigns, and structuring advanced audience segmentations.

Why It Might Be a Fit

The ideal candidate will have practical experience with Salesforce Marketing Cloud, Salesforce CRM, or related Salesforce platforms, knowledge of marketing automation and customer relationship journeys, and an analytical profile and results-oriented approach.

Requirements

• Practical experience with Salesforce Marketing Cloud, Salesforce CRM, or related Salesforce platforms
• Knowledge of marketing automation and customer relationship journeys
• Ability to translate business requirements into technical solutions
• Experience with audience segmentation and data analysis
• Knowledge of SQL for data queries and manipulation
• Experience with API integrations and connectors
• Knowledge of funnel indicators, CRM, and Growth
• Analytical profile and results-oriented