Role Overview
You will develop digital demand generation and lead management logic in the B2B SaaS field further, from identifying target groups to structured lead handover to sales teams.
What You Will Do
Agree pipeline goals, test new channels, work with sales to address target accounts, build and develop workflows with KI-agents and automation, ensure CRM data quality, and build funnel reporting.
Why It Might Be a Fit
You will work with a clear and precise working style, be analytical and self-responsible, and have good communication skills.
Requirements
- Completed study, ideally related to IT, sales or marketing or a comparable qualification
- Relevant experience in digital B2B marketing for explainable products, ideally in the SaaS field, with a focus on demand generation and lead management
- Experience in translating pipeline goals into measures, systematically testing new channels and expanding successful approaches
- Practical experience in building and using KI-supported workflows in existing marketing processes
- Practical experience with CRM systems, marketing automation and data-based funnel reporting
- Experience in close cooperation with sales, especially in lead qualification and handover, ideally also in account-based marketing
- Very good German skills (at least C1 level) and good English skills
Benefits
- Friendly atmosphere with modern Du-culture
- Flexible working and leisure times with hybrid working, 30 days annual leave, the possibility of extra holiday days, sabbaticals & workations
- Salary extras and valuable benefits: Job bike, monthly allowance card up to 50€, corporate benefits and monthly reimbursement of the EGYM Wellpass fitness offer
- Well-being locations in modern buildings, air-conditioned workspaces, with inclusive catering & parking for car and bike
To apply for this job please visit dcon.jobs.personio.de.
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