Role Overview
The Digital Analyst & CRO Specialist will combine quantitative and qualitative insights to improve the digital customer journey and contribute to better commercial results. The role involves investigating customer behavior, translating insights into targeted improvements, and testing them with experiments.
What You Will Do
The Digital Analyst & CRO Specialist will ensure a reliable measurement basis, investigate customer behavior and commercial performance, make results usable for daily management, build a targeted CRO approach, and help implement improvements and measure their effect.
Why It Might Be a Fit
The ideal candidate is analytically strong, curious about the behavior behind the numbers, and able to independently investigate a problem, clearly explain conclusions, and bring colleagues along in the next steps.
Requirements
- experience with digital analytics and CRO within a commercial digital environment
- ability to work with web analytics, dashboards, and measurement plans
- understanding of how traffic sources, proposals, and digital funnels together influence results
- experience with setting up and analyzing A/B tests
- ability to combine quantitative data and qualitative customer insights
- experience working with technical specialists and colleagues from marketing, sales, and service
Benefits
- salary between €4,500 and €6,800
- end-of-year bonus of 4.5%
- mobility arrangement
- home work compensation
- personal development budget
- benefit budget
- pension arrangement where ENGIE pays 70% of the premium
To apply for this job please visit linkedin.com.
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