Group Chief Marketing Officer

Role Overview

The Group Chief Marketing Officer will run marketing across multiple businesses, each with a different customer, channel mix, and economics. The role requires strong analytics, direct-response expertise, and the ability to pivot between different businesses and conversations.

What You Will Do

The Group Chief Marketing Officer will own marketing strategy, budget, and scoreboard across every business, tied to customers, revenue, and pipeline. They will generate customers profitably in each business using the channels that fit it and understand the metrics and P&L of each business.

Why It Might Be a Fit

The ideal candidate has 12+ years in marketing, including 5+ years in senior leadership, and direct-response expertise. They should have a strong professional network of agencies, partners, and operators and a record of hiring, developing, and leading senior marketers.

Requirements

• 12+ years in marketing, including 5+ years in senior leadership (CMO, VP Marketing, agency leader or equivalent) at a company or agency that grew meaningfully.
• Direct-response expertise and a record of generating customers profitably, including high-ticket and low-ticket funnels and paid media at scale.
• Strong analytics: understanding the metrics for each channel and funnel, and able to show how marketing drives it.
• Experience managing marketing across more than one business, brand, or client, ideally at agency level, and the ability to pivot between them.
• Understanding of customer journeys across channels, including SaaS, organic, events, and partner-led growth, not only paid media.
• Strong conversion and positioning skills, and a record of building brand alongside performance.
• A strong professional network of agencies, partners, and operators.
• A record of hiring, developing, and leading senior marketers.
• Executive presence: credible with founders, senior business leaders, partners, and press.
• A prolific, demonstrable user of AI tools in marketing work.

Benefits

• Competitive base
• Performance bonus tied to revenue and growth outcomes
• Full-time, 40 hours a week, with a flexible schedule and unlimited PTO
• Entirely remote, working from anywhere in the world, with team off-sites
• Direct access to the founders, a peer relationship with the Group COO and Group CFO, and genuine authority over marketing across the group

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