Role Overview
The Senior Specialist, Growth Marketing & ABM is responsible for accelerating business growth and strengthening brand consideration through data-driven digital marketing and Account-Based Marketing (ABM) strategies.
What You Will Do
Drive integrated campaigns across ABM, SEM, paid social, and other digital channels, balancing strategic thinking with hands-on execution.
Why It Might Be a Fit
The successful candidate will help shape growth strategies that drive measurable business outcomes and support Definity Insurance’s broader marketing and growth objectives.
Requirements
- University degree or college diploma in Business, Marketing, Communications, or a related discipline
- 5-7 years of progressive experience in B2B digital marketing, growth marketing, and Account-Based Marketing (ABM)
- Hands-on expertise across digital marketing channels and platforms
- Strong understanding of experimentation frameworks, including A/B testing, audience segmentation, targeting, and campaign optimization methodologies
- Experience leveraging digital analytics and reporting platforms to measure performance, generate insights, forecast outcomes, and make data-driven decisions
Benefits
- Hybrid work schedule for most roles
- Company share ownership program
- Incentive Program
- Pension and savings programs, with company-matched RRSP contributions
- Paid volunteer days and company matching on charitable donations
- Educational resources, tuition assistance, and paid time off to study for exams
- Wellness and recognition programs
- Discounts on products and services
To apply for this job please visit hdks.fa.ca2.oraclecloud.com.
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