Marketing Operations Manager

Role Overview

Join a team of 5 people as a Marketing Operations Manager to develop and implement the marketing strategy for DEKRA Industrial. Work closely with the Marketing & Performance Commercial Manager to support commercial development, increase the company’s visibility, and accompany its digital transformation.

What You Will Do

Manage and support your team, animate, organize, and develop the skills of your team, set objectives and conduct individual interviews, ensure the proper distribution of activities and the achievement of collective objectives, pilot digital strategy and acquisition, ensure the evolution and optimization of the website in line with the Group’s standards, supervise content management and pilot natural referencing (SEO) actions, develop the company’s visibility on search engines and new artificial intelligence tools, implement actions to improve lead generation and conversion, participate in e-commerce development, ensure customer journey tracking and pilot digital performance indicators, develop the company’s notoriety and visibility, define and deploy the annual communication and event plan, organize the company’s participation in professional salons, conferences, webinars, and client events, pilot editorial strategy and social network animation, particularly LinkedIn, favor expert speaking, and coordinate the production of high-value-added content (articles, case studies, white papers, podcasts, webinars), ensure message coherence and brand identity, accompany commercial development, work closely with commercial teams and department heads to contribute to offer launches, implement targeted marketing campaigns and develop sales tools, ensure market and competitive monitoring, analyze customer needs and accompany teams in identifying new development opportunities, pilot operational marketing budget and ensure the follow-up of results, coordinate external service providers.

Why It Might Be a Fit

You know how to federate a team and animate transverse projects, you demonstrate autonomy, organization, and a strong sense of priorities, you are comfortable collaborating with various interlocutors and explaining technical subjects.

Requirements

• Graduate of a higher education Bac+5 in marketing, communication, digital, or business school
• At least 8 years of experience in BtoB marketing, ideally in a technical or industrial environment
• Master website issues (CMS, UX, conversion), natural referencing (SEO), and digital acquisition tools
• Experience with CRM and marketing automation tools, ideally Salesforce and Marketing Cloud
• Master performance digital analysis tools (GA4, Google Search Console, Looker Studio or equivalent)
• Excellent writing skills
• Good level of English, both in writing and speaking, necessary for regular exchanges with international teams

Benefits

• Salary: between 60K€ and 65K€ gross over 13 months
• Forfait day cadre
• Restaurant title via SWILE card (amount 10.50€ per day, employer contribution 60%)
• High-performance health insurance taken over by DEKRA (70%)
• Possibility of teleworking according to the agreement in force
• Primes (cooptation, seniority, holidays)

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