Director of Lifecycle & Growth Marketing

Role Overview

The Director of Lifecycle & Growth Marketing leads deposit and member growth by delivering the right message to the right member at the right time, across every digital channel and every stage of the member relationship.

What You Will Do

The role owns the lifecycle and digital growth strategy, builds and runs always-on member journeys, and measures everything against business outcomes such as funded accounts, deposit balances, and products per member.

Why It Might Be a Fit

The ideal candidate is a strategic leader and builder who is equally comfortable presenting to the leadership team and configuring a journey, with a bias for action and a passion for helping members at the moments that matter.

Requirements

• 10+ years of B2C digital marketing experience
• 5+ years leading lifecycle marketing, CRM, and marketing automation programs
• Experience in a credit union, bank, fintech, insurance, or another subscription or relationship-based consumer business
• Expertise in marketing automation and CRM platforms
• Strong analytical skills, with experience in Google Analytics 4, Google Tag Manager, and testing tools
• Experience with segmentation, journey mapping, and customer lifecycle frameworks
• Working knowledge of marketing regulations, including CAN-SPAM, TCPA, and privacy requirements

Benefits

• Competitive salary range ($96,000 – $124,000 per year)
• Benefits package (not specified)