Manager, Performance Marketing

Role Overview

We are looking for a highly-driven and motivated Manager, Performance Marketing to join our regional team. The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels and thrives in a fast-paced and dynamic work environment.

What You Will Do

Be responsible for performance marketing campaigns across 16 markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels.

Why It Might Be a Fit

This role requires a solid working knowledge of analytics tools, pixel and mobile app measurement and tracking, and the ability to resolve ad operations issues that affect campaign tracking and performance.

Requirements

• 5+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok)
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok)
• Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)
• Working knowledge of both pixel and mobile app measurement and tracking
• Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)
• Understanding of A/B testing, multivariate testing, and incrementality
• Analytical and structured way of working, with a practical mentality and strong logical thinking skills
• Verbal & written fluency in English