User Acquisition Specialist

Role Overview

As a User Acquisition Specialist, you will work alongside performance marketers, data engineers, and data scientists to use data to proactively uncover untapped opportunities, measure and monitor performance, and optimize all aspects of Glovo’s marketing efforts.

What You Will Do

You will take the lead in creating, developing, and optimizing high-impact campaigns for one of Glovo’s regions, specialize in driving acquisition, activation, reactivation, and re-engagement through App Campaigns (UAC) and programmatic channels, and bring a hands-on, data-driven approach to daily operations.

Why It Might Be a Fit

This role is a great fit for someone with 3-5+ years of experience in performance marketing, a strong focus on Google App Campaigns (preferably UAC) and programmatic advertising, and a deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization.

Requirements

• 3-5+ years of experience in performance marketing
• Strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
• Proven expertise in scaling campaigns, optimizing acquisition funnels, and maximizing ROAS
• Deep understanding of digital measurement, attribution models, incrementality testing, and performance optimization
• Strong analytical mindset with a passion for turning data into actionable insights
• Experience managing large-scale campaigns and collaborating across multiple stakeholders and teams
• Familiarity with marketing analytics tools such as Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer
• Ability to thrive in a fast-paced, dynamic environment and drive projects from strategy to execution
• Excellent communication and problem-solving skills with a proactive approach
• Fluency in English (additional languages are a plus)

Benefits

• Enticing equity plan
• Top-notch private health insurance
• Monthly Glovo credit
• Discounts on transportation, food, and even kindergarten expenses
• Discounted gym memberships
• Extra time off
• Freedom to work from home two days a week
• Opportunity to work from anywhere for up to three weeks a year
• Enhanced parental leave
• Office-based nursery
• Online therapy and wellbeing benefits