Senior Customer Lifecycle Marketing Manager

Role Overview

The Senior Customer Lifecycle Marketing Manager will build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.

What You Will Do

Develop and execute integrated campaigns, lead near-term campaigns focused on DBAI adoption, build and execute land-and-expand campaigns, and partner with Sales and Customer Experience to develop account-based expansion plays.

Why It Might Be a Fit

The ideal candidate will have 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, with a strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations.

Requirements

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline
• Demonstrated experience building integrated campaigns tied to measurable outcomes
• Experience developing account-based or expansion campaigns within enterprise accounts
• Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations
• Hands-on experience with Marketo or similar marketing automation platforms
• Experience working across multiple customer data sources and activation platforms
• Comfortable using AI as part of the day-to-day marketing workflow

Benefits

• Up to 100% paid Medical, Dental, and Vision premiums
• Personal development stipend
• Flexible PTO policy
• No internal meeting Fridays
• Modern Health mental wellness platform
• Headspace
• Ginger
• 13 paid holidays and 2 additional weeks off
• 401(k)
• Short-term/long-term disability
• Life insurance

Tagged as: Demandbase, Marketo