Role Overview
The Growth Marketing Manager is responsible for driving profitable customer acquisition, digital performance, and direct-to-consumer (DTC) revenue growth through data-driven marketing strategies. This role manages paid media investments, optimizes digital acquisition channels, and translates marketing analytics into actionable recommendations that support business objectives and financial forecasts.
What You Will Do
Develops and executes performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels to drive qualified website traffic, customer acquisition, and revenue growth. Manages campaigns across platforms including Google Ads, Meta (Facebook and Instagram), YouTube, and other relevant advertising networks.
Why It Might Be a Fit
The ideal candidate combines strong analytical capabilities with hands-on digital marketing expertise, commercial acumen, and a test-and-learn mindset. This individual is comfortable managing multiple initiatives, interpreting performance trends, and identifying opportunities to accelerate growth.
Requirements
- Minimum of 5 years of progressive experience in growth marketing, performance marketing, digital marketing.
- Experience utilizing Google Analytics (GA4), conversion tracking, and performance metrics such as customer acquisition cost (CAC), return on advertising spend (ROAS), and customer lifetime value (LTV).
- Experience collaborating with Analytics and Web Development teams to optimize digital performance, enhance the customer experience, leverage data-driven insights, and drive customer acquisition, conversion, and revenue growth.
Benefits
- Target annual incentive
To apply for this job please visit careers.dentsplysirona.com.
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