Marketing Automation & Operations Specialist

Role Overview

This role involves planning and executing marketing automation activities, designing A/B testing processes, and performing data management, cleaning, and analysis. The specialist will also assist in platform migration, testing, and innovation exploration, and provide online promotion support for large-scale market activities and exhibitions.

What You Will Do

Daily tasks include configuring marketing automation activities, building landing pages and forms, setting up automated logic, and performing data queries, extractions, and management. The specialist will also produce regular data analysis reports, assist in platform migration, and evaluate and test advanced marketing technologies.

Why It Might Be a Fit

The ideal candidate will have experience in marketing automation platform (MAP) and customer data platform (CDP) operations, strong data processing and analysis abilities, and a good command of English reading and writing skills. They should also have a spirit of exploring advanced marketing technologies and a high sense of responsibility and dedication.

Requirements

• Solid experience in marketing automation platform (MAP) and customer data platform (CDP) operations
• Strong data processing and analysis abilities
• Good command of English reading and writing skills
• Ability to adapt to related business document processing and daily work communication
• High efficiency and subjective initiative
• Excellent cross-departmental communication and coordination abilities
• Strict data compliance awareness