Senior Analyst – Financial Services Direct Mail Marketing Analytics

Remote Full TimeUnited States (Remote)Dentsu

Role Overview

We are seeking an experienced Senior Analyst to join our dynamic team. The ideal candidate will possess a strong quantitative background and the ability to translate business problems into scalable analytical solutions.

What You Will Do

Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value. Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix.

Why It Might Be a Fit

The ideal candidate will have a strong analytical problem-solving skills and working knowledge of financial services compliance requirements.

Requirements

  • Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, or related field
  • 4+ years of experience in analytics, data science, or marketing analytics in financial services or related industry
  • Direct experience with direct mail marketing analytics, campaign optimization, or customer acquisition modeling
  • Proficiency in SQL (Google BigQuery strongly preferred) and Python
  • Advanced knowledge of statistical techniques: regression analysis, segmentation, propensity modeling, and experimental design
  • Experience with Tableau or similar data visualization tools
  • Strong analytical problem-solving skills and working knowledge of financial services compliance requirements

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

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To apply for this job please visit dentsuaegis.wd3.myworkdayjobs.com.

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