Associate Director of Events Sales & Business Development

Role Overview

The Associate Director of Event Sales & Business Development is responsible for leading all sales and business development efforts for the DCPA private event rental business. This role oversees sales activity for the Seawell Ballroom, Director Room, and private rental of theatres within the Bonfils Theatre Complex, driving more than $3 million in annual gross revenue. Reporting to the General Manager of Event Services, this role drives revenue growth through proactive business development, strategic relationship management, and sales pipeline leadership.

What You Will Do

Develop and execute sales strategies that achieve or exceed annual revenue goals across corporate, nonprofit, social, and private events. Manage the full sales lifecycle, including prospecting, qualification, proposal development, contract negotiation, and booking.

Why It Might Be a Fit

This role serves as the primary point of contact for prospective and returning clients and partners closely with event management, event technicians, marketing, finance and other stakeholders to ensure a seamless client experience. The ideal candidate will have a proven ability to develop new business through prospecting, networking, relationship cultivation, and strategic sales initiatives, and experience managing sales pipelines, forecasting, and performance reporting.

Requirements

• Bachelor’s degree or equivalent experience in Hospitality, Business Administration, Marketing, Event Management
• 5–7 years of progressive experience in event sales, hospitality sales, venue sales, hotel sales, or a related field
• Demonstrated success achieving revenue goals and driving business growth
• Proven ability to develop new business through prospecting, networking, relationship cultivation, and strategic sales initiatives
• Proven ability to develop and maintain strong client relationships that drive repeat business
• Strong experience with contract negotiation, proposal development, and consultative selling
• Experience managing sales pipelines, forecasting, and performance reporting
• Experience utilizing CRM or event management systems to manage sales activity, communications, and client relationships
• Experience creating and managing content for social media channels including Instagram and LinkedIn
• Strong relationship management skills with clients, vendors, and internal stakeholders
• Exceptional organizational, communication, presentation, and problem-solving skills
• Ability to manage competing priorities and deadlines with ease and a high level of attention to detail
• Demonstrated ability to remain positive, proactive, responsive, and solution-oriented in a fast-paced environment

Benefits

• Medical, Dental, Vision, Disability, Flexible Spending Accounts, Life Insurance and Pet Insurance
• 401k Plan with employer contributions
• Time off benefits including personal days, sick days, vacation days and 10 paid holidays