Performance Marketing Specialist – Paid Media & Analytics

Role Overview

We’re looking for an experienced Performance Marketing Specialist to help manage, optimize, and grow paid digital campaigns across multiple client accounts. This is not simply a campaign monitoring role. We’re looking for someone who can analyze performance, identify opportunities, recommend next steps, and take ownership of results.

What You Will Do

Manage and optimize Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads campaigns across multiple client accounts. Conduct keyword, audience, competitor, and campaign research. Analyze key metrics including CTR, CPC, CPM, conversion rate, CPA, CPL, ROAS, and conversion value.

Why It Might Be a Fit

We value specialists who bring recommendations and solutions—not just reports and numbers. You should be able to look at a campaign report and go beyond: ‘Conversions increased by 15% this month.’ Explain: ‘Why did conversions increase? What changed? What worked? What didn’t? What opportunities do you see? What should we test or change next month?’

Requirements

• 2+ years of hands-on experience managing paid digital advertising campaigns
• Strong working knowledge of Google Ads and Meta Ads
• Experience with LinkedIn Campaign Manager is strongly preferred
• Experience managing multiple campaigns or client accounts simultaneously
• Strong understanding of campaign optimization and budget management
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console
• Nice to have Google Data Studio experience
• Understanding of conversion tracking, attribution, UTM parameters, and digital marketing analytics
• Comfortable analyzing data and translating it into actionable recommendations
• Strong attention to detail and organizational skills
• Excellent written and spoken English
• Ability to work independently while communicating consistently with the team
• Agency experience is an asset

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Paid holidays
• Supportive environment that values learning and continuous improvement
• Opportunity for a long-term working relationship and increased responsibilities based on performance