Role Overview
We are seeking a highly skilled and hands-on Marketing Automation Specialist with 8–10+ years of experience in Salesforce Marketing Cloud (SFMC), marketing automation, and cross-channel campaign execution.
What You Will Do
Design, build, and optimize multi-step customer journeys using Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder. Develop and manage dynamic content personalization using AMPscript, SSJS, and tools such as Movable Ink.
Why It Might Be a Fit
The successful candidate will collaborate with cross-functional teams, translating marketing strategies and business requirements into scalable, data-driven campaign experiences while ensuring technical accuracy, quality, and timely delivery.
Requirements
- 8–10+ years of hands-on experience in marketing automation and Salesforce Marketing Cloud.
- Strong expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder.
- Hands-on experience with Salesforce Data Cloud and Salesforce CRM.
- Experience with ABM platforms such as Demandbase or 6sense.
- Strong knowledge of AMPscript, SSJS, and SQL for audience segmentation and dynamic personalization.
- Experience managing data extensions, audience creation, automation workflows, and campaign execution.
- Proficiency in HTML, CSS, and JavaScript for web forms, landing pages, and content troubleshooting.
- Experience with dynamic content personalization tools such as Movable Ink.
- Strong understanding of multi-channel marketing campaign execution and customer journey management.
- Excellent communication, analytical, organizational, and project management skills.
To apply for this job please visit linkedin.com.
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