Role Overview
The Web Marketing team is seeking an experienced digital marketer to support workforce management, payroll, and payment solutions through digital web experiences that drive customer engagement, service adoption, and revenue growth.
What You Will Do
You will partner with Product Marketing and Integrated Marketing teams to develop strategy and execute experiments, campaigns, and launches that deliver impactful web experiences.
Why It Might Be a Fit
This role will support broader Acquisition and Marketing Services initiatives.
Requirements
- 5+ years of web or digital marketing experience in SaaS, financial services, B2B, or a similar outcome-oriented environment.
- Proven ability to conduct in-depth analysis of website and funnel performance and translate findings into prioritized optimization opportunities.
- Strong ability to apply data insights to develop business hypotheses, with experience in A/B testing, conversion optimization, and personalization.
- Experience building and managing experimentation roadmaps, from hypothesis development and test execution through results analysis, with measurable improvements in adoption or conversion.
- Demonstrated ability to tailor web messaging and content for specific audiences and customer profiles.
- Ability to partner with Product Marketing to translate product initiatives, features, benefits, and positioning into effective web experiences.
- Experience collaborating cross-functionally with Integrated Marketing, Media, Analytics, Web Operations, Design, and Engineering teams.
- Familiarity with web analytics, behavioral analytics, experimentation platforms, user research solutions, data visualization, and tools used to build, analyze, optimize, and deploy web experiences.
To apply for this job please visit linkedin.com.
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