Senior Director, Growth Marketing

Role Overview

Lead full-funnel demand generation, account-based marketing, and digital strategy for a data-driven Senior Director of Growth Marketing role. Manage a multidisciplinary team and build scalable programs that generate predictable pipeline, improve marketing-to-sales conversion, and support new customer acquisition and expansion.

What You Will Do

Lead integrated campaigns across email, paid media, content, webinars, events, direct mail, Sales Development, and Customer Success channels. Build scalable marketing programs that engage multistakeholder buying committees and support new customer acquisition and customer expansion.

Why It Might Be a Fit

The role requires experience leading and scaling multidisciplinary marketing teams, designing and executing ABM programs, and interpreting complex performance data to translate insights into action.

Requirements

• At least 6 years of progressive B2B marketing experience in SaaS, healthcare, higher education, payments, fintech, commerce, or a related technology sector.
• Experience leading and scaling multidisciplinary marketing teams.
• Demonstrated success designing and executing ABM programs that generate measurable pipeline, accelerate deal cycles, and engage multistakeholder buying groups.
• Advanced HubSpot expertise.
• Hands-on experience with ABM platforms.
• Strong proficiency with marketing technology, CRM, attribution, and analytics platforms.
• A track record of improving MQL-to-SQL conversion, pipeline quality, and revenue outcomes.
• Experience interpreting complex performance data and translating insights into action.
• Experience developing differentiated narratives for enterprise SaaS solutions.
• Experience partnering with Sales, Product Marketing, Revenue Operations, and other cross-functional stakeholders.