Role Overview
The Digital Operations Senior Specialist will lead the development, optimization, and governance of automated customer journeys across multiple CRM platforms, ensuring seamless and personalized member experiences throughout the customer lifecycle.
What You Will Do
The role involves managing end-to-end CRM campaign operations, including audience segmentation, campaign setup, testing, deployment, and performance monitoring across email, push, SMS, and owned channels in both English and Chinese.
Why It Might Be a Fit
The ideal candidate will have experience in Digital Operations, a strong understanding of customer journey orchestration, segmentation, personalization, and lifecycle marketing, and excellent attention to detail and problem-solving capabilities.
Requirements
- Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related discipline
- 4-7 years of experience in CRM, marketing automation, loyalty, digital marketing, or customer lifecycle management
- Hands-on experience with CRM and marketing automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, Insider, or similar platforms
- Strong understanding of customer journey orchestration, segmentation, personalization, and lifecycle marketing
- Experience managing end-to-end campaign delivery and stakeholder engagement across multiple business functions
- Strong analytical mindset with the ability to translate campaign performance data into actionable recommendations
- Excellent attention to detail and problem-solving capabilities
- Fluent in both English and Chinese (written and spoken)
- Experience working with loyalty programs, customer data platforms (CDP), and omnichannel customer engagement strategies is highly preferred
- Basic SQL, data analysis, or reporting experience would be an advantage
To apply for this job please visit dfiretailgroup.avature.net.
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