Marketing Director

Role Overview

The VRAI Marketing Director is responsible for defining and leading the brand’s marketing strategy to build awareness, create emotional connection, and drive customer acquisition and loyalty. This leader shapes how the brand shows up in culture, ensuring every campaign, collaboration, and customer touchpoint reinforces a distinctive point of view and elevates brand desirability.

What You Will Do

Develop and execute the annual communications strategy, lead comprehensive communications planning, oversee the development of world-class creative assets, and maintain a deep pulse on fashion, art, entertainment, and consumer trends.

Why It Might Be a Fit

The ideal candidate blends strategic thinking with creative excellence, understands the aspirations of target customers, and has a strong instinct for fashion, culture, social trends, and storytelling.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field
• 8–12+ years of progressive marketing experience
• Proven track record of leading multi-channel brand campaigns
• Exceptional creative intuition, storytelling abilities, and a passion for fashion, design, self-expression, and creating emotional resonance with consumers
• Deep technical understanding of digital marketing, social media ecosystems, influencer marketing, PR, CRM, and content strategy
• Strong analytical skills with a data-informed, consumer-obsessed approach
• Highly collaborative, influential, and curious mindset with the ability to navigate cross-functional dynamics

Benefits

• Health insurance
• Flexible spending accounts
• Retirement savings plans
• Life and disability insurance programs
• Paid and unpaid time away from work
• Employee discounts