Digital Marketing Manager

Role Overview

The Digital Marketing Manager will execute the strategy and execution of paid search, SEO, email, and marketing automation channels to ensure channel goals are met and align with company initiatives. They will also develop and maintain an organized asset library for marketing initiatives and lead large-scale projects to affect positive change in all channels.

What You Will Do

The Digital Marketing Manager will own the strategy and execution of paid search, SEO, email, and marketing automation channels, develop and maintain channel roadmaps and test and learn plans, and lead large-scale projects to affect positive change in all channels.

Why It Might Be a Fit

The Digital Marketing Manager will champion the Account-Based Marketing strategy from end-to-end across all channels, driving incremental revenue through new leads and new sales opportunities for existing accounts.

Requirements

• Bachelor’s Degree in Marketing, Mathematics, or related field
• Master’s Degree preferred
• 5-7 years experience in Analytics, Programmatic, Affiliate, Management
• Microsoft Outlook, Word, Excel, PowerPoint
• Google Marketing Platform
• Salesforce Account Engagement/Pardot, Salesforce CRM, Salesforce Commerce Cloud